Let’s Tell Our Story

AFPM EMPOWER helps industry employees better tell the story of the fuel and petrochemical industries and how we make progress possible. EMPOWER was developed and is driven by the women and men who make the products that keep us moving forward.


This website is our hub for industry information. Here you will find:

  • Answers to common questions about our industries
  • Information you can easily share
  • Tips on how to have constructive conversations about what we do

AFPM offers 2 complimentary in-person or virtual workshops to help you have better conversations about our industries:

One-hour session on:

  • WHY we need to change the narrative of our industries
  • WHAT resources are available through EMPOWER
  • HOW everyone can be an industry advocate in their community

Fueling a New Narrative
Half-day workshop on:

  • Challenges faced when trying to talk about our industries with others
  • How to have better conversations with people about our industries
  • How to engage in a productive conversation with someone who disagrees with you
  • What we can do to better advocate for our industries

Contact us at empower@afpm.org for more information.

Sign up to join our community of industry advocates.

EMPOWER is a benefit of AFPM membership
The EMPOWER program is flexible and can be tailored to your company’s needs. If you already have an Employee Engagement program, all EMPOWER materials are available for your use and customization. For those companies that do not, EMPOWER can serve as your program. Contact us at empower@afpm.org to start a conversation about how we can help you meet your employee engagement goals.